Michael James Scott plays the Genie in Disney's Aladdin on Broadway and in the West End - and thanks to mentor @ Paul Novelle he is also available for cameo roles via Hidols.

So we need to produce two short (ideally 3 sentences or less) scripts to ask Michael to perform for us to use as calls-to-action for
  1. entrepreneurs to become genies and
  2. everyone else to visit GenieShares and say who they think should receive shares
It's time to get creative! Please share your thoughts in comments here and ask your most creative friends to offer theirs too. Likes will count as votes and the most successful will be awarded a suitable prize!
When entrepreneurs want to create magic in someone's life, sometimes they need to think like a Genie.
At Genie Shares, entrepreneurial business founders and owners are creating random acts of magic by gifting 1% of their companies to those less fortunate.
Join our movement of Genies now and help to turn 1% into a magical life-changing gift!
As an entrepreneur, you only get one chance with your business to change someone else's life and show the world how your business can impact where others have not even dreamt of. Do it early. Do it while you can. Do it now. Become a GenieShare Genie. 
GenieShares is built on some insights from research done by Peter Tufano, the Dean of Saïd Business School in Oxford. When he was a professor at Harvard Business School in the 2000s, he wrote a paper on Prize Linked Savings which you can find at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1120382

I've written about this and other influences including Thomas Piketty and Larry Fink at: https://www.linkedin.com/pulse/sharing-magic-ownership-ben-brabyn/

GenieShares can use the same halo effects that Tufano describes at work in prize-linked-savings to amplify the reach of their gift and increase the sociodemographic breadth of interest in investing and equity as prize-linked-savings increase the breadth of appeal of saving.

I think it's also interesting to compare the story of the unknown warrior who represented the lost sons, husbands and brothers of a generation and whose identity was deliberately kept unknown so that each and every bereaved family in a grieving nation could imagine that he was their loved one.
When I read  Ravinol Chambers ' article at https://www.beinspiredfilms.co.uk/ideas/3-reasons-why-its-time-to-move-beyond-the-hero-in-storytelling it resonated for me as it helps us avoid the danger of being patronising and perpetuating a them-and-us story about entrepreneurs and citizens.

By presenting the warts-and-all risk-taking and vulnerability of the entrepreneurial experience and showing that success is sought with ambition but not certainty, and above all by inviting people to share their views about how equity should be distributed (see and comment at https://community.genieshares.com/c/finding-a-genie) we can mitigate the risk of presenting an exclusive caste.

I've already enjoyed discussing this with Matt Jonns David Schluter Charles Radclyffe Tom McCallum Peter Kelly   Jos Henson Gric  among others - please keep this debate live as we cannot be complacent about it.
Real people, real places, real challenges, real solutions
New community member and entrepreneur  Matt Jonns joined the weekly call this week and heard from  Charles Radclyffe and  Jos Henson Grič on their motivations for becoming genies. As founder of Ucreate, Matt is potentially a development partner for anyone needing tech development assistance. And he might become a genie himself...

Jiahui Li   Kiran Bhagotra   Adam Grainger   Sean The EQ Commando   David Mclean  do you have any brief comments on your experience on being genies that might help Matt figure out if this is magic or madness?
Thanks  Ben Brabyn  and good for to meet some of you on the call the other day...Looking forward to chatting more 
Hi Matt Jonns It's fantastic that you're considering becoming a genie and let me know if you'd like to catch up for a separate chat. From my perspective, there's just nothing about it you could ever regret and everything to gain. In my company, being genies makes us feel good because it's just the right thing to do, it spurs us on and (when we're having 'one of those days') it stops us strangling our creation, and it has deepened our connection to our local community which just feels right. If that's not enough, it makes us look good too: ours is a B2B venture, and our clients expect CSR from their start-up partners at a very early point in their lifecycle #bingo 
In the year after Peter Kelly gave equity to Jodie, his sales increased 10 times and his next fundraising round was 186% oversubscribed.

Peter describes becoming the first Genie as "one of the best decisions I've ever made".

What are your ideas for distributing equity? Would you like to see entrepreneurs sharing equity around the country, or to certain groups of people, or when certain goals met?
This is the key issue for me I'm not clear on. Have you developed a clear process on the profile of recipients @ Ben Brabyn ? Or is up to the entrepreneur and on a business by business basis? When I think of university start-ups and spin-outs, it makes sense for it to target recipients who are connected to the market, benefit of the product / service. This could also be a community focus too.
Ben Brabyn replied
  ·  1 reply
i really like what Adam Grainger has done and keen to explore this further... keen to ensure we create the impact we are looking to achieve as well as spotlight the story of entrepreneurship, and protect against the risks also...